Every taxi and private hire operator knows the feeling: it’s mid-July, the airport is heaving, your drivers are stretched thin, and customers are still booking at your standard everyday rates. You’re leaving money on the table — and you probably don’t even realise it.
Summer vacation season creates a predictable, repeatable surge in airport transfer demand. Families heading to the terminal with mountains of luggage, early-morning flight pickups, late-night arrivals — it’s a completely different operating environment compared to the rest of the year. Your pricing should reflect that.
Taxi Web Booker’s Location-to-Location pricing feature, built on top of the Areas & Locations system, is specifically designed for this scenario. It lets you define exact fixed prices for specific routes — like City Centre → Airport — so your rates are consistent, professional, and seasonally appropriate.
Here’s how to set it up from scratch.
Step 1: Understand What “Locations” Actually Are
Before you can set a price between two points, Taxi Web Booker needs to know what those points are. That’s where Locations come in.
A Location is a saved place — a specific address or point of interest like an airport, hotel, train station, or hospital — that your system recognises by name. Instead of relying on raw coordinates each time, you define the location once, and then reference it across your pricing rules, booking restrictions, and operational settings.
For airport transfer pricing, you’ll typically need two things saved:
- Your local airport (e.g., “Amsterdam Airport Schipol”, “Heathrow T5” “Edinburgh Airport”)
- Any city zones, hotels, or postcodes you want to price routes from
Step 2: Add Your Airport as a Named Location
Head to Settings → Areas and Locations in your Taxi Web Booker dashboard, then click the Locations tab.
Click + Add Location in the top right corner. A search bar will appear — type your airport’s name or address and select the correct result from the Google Maps dropdown.
Once selected, you’ll be prompted to configure the location:
- Location Type: Choose Airport from the dropdown — this keeps your location library organised and makes it easy to build pricing rules filtered by type later on.
- Custom Name: Give it a clear, recognisable label. Something like “Amsterdam Airport Schipol” works well. Your drivers and customers may see this name, so make it descriptive.
- Booking Policy: For an airport, you’ll almost certainly want Allowed — meaning it’s valid as both a pickup and drop-off point. If your licence only covers outbound airport journeys, you’d set Pickup not allowed instead.
After saving, open the location and review the polygon on the map. You can drag the corner points to tighten or expand the boundary — useful for large airports where the terminal entrance differs meaningfully from the car park or drop-off zone. Once you’re happy, hit Save.
Repeat this process for any other airports you serve.
Step 3: Define Your City Areas (If You Haven’t Already)
If you want to price routes like “City Centre → Airport” rather than individual street-level pickup points, you’ll want to create an Area rather than a single Location.
Switch to the Areas tab and click + Add Area. The setup flow is nearly identical:
- Search for the area (e.g., your city name) and select it
- Choose an Area Type — City is appropriate for a downtown zone
- Give it a clear custom name (e.g., “Amsterdam City Centre”)
- Set the booking policy — Allowed in most cases
- Adjust the polygon boundaries to reflect your actual coverage zone, then save
Areas are perfect for grouping postcodes or neighbourhoods together under a single pricing rule, so you don’t have to create dozens of individual entries.
Read our support article about Areas & Locations to learn more.
Step 4: Build Your Summer Airport Pricing Rules
With your locations and areas saved, you’re ready to create the pricing rules themselves.
Navigate to Settings → Pricing and look for the option to add a Location-to-Location or Zone-to-Zone pricing rule. Select your saved airport and city area as the two endpoints, then enter your summer fixed rate.
When setting your summer airport pricing, factor in:
- Peak surcharges for early mornings (before 6am) and late nights (after 10pm) — these are your highest-cost periods for driver availability
- Return journey rates — airport pickups often take longer due to waiting for arrivals, so consider a slightly higher inbound rate
- Vehicle category splits — if you run saloons, Vans, and executive vehicles, you can set different fixed rates per vehicle class on the same route
- Date range — apply these rules specifically to your summer window (e.g., 1 June through 31 August) so they activate and deactivate automatically without you having to remember
Read our support article about Location to Location Pricing Rules to learn more.
A Practical Example
Let’s say you operate in Amsterdam. Your standard city-to-airport rate is €25 for a saloon.
Using Location-to-Location pricing, your summer configuration might look like this:
- Amsterdam City Centre → Amsterdam Airport (Schipol): €25 fixed (June–August)
- Amsterdam Airport (Schipol) → Amsterdam City Centre: €28 fixed (includes arrival wait time allowance)
- Midnight–5am surcharge: +€5 on top of fixed rate
- Van (up to 7 passengers): €45 fixed same route
These rates are visible to customers at the point of booking, so there are no surprises. Customers booking a family holiday departure in July can lock in their rate weeks in advance — and you’ve priced it appropriately for the season.
Quick Setup Checklist
Before you go live with summer airport pricing, run through this list:
Airport(s) saved as named Locations with type set to Airport
City zones saved as Areas with accurate polygon boundaries
Booking policies confirmed (pickup allowed, drop-off allowed, or restricted)
Location-to-Location pricing rules created for each key route
Vehicle category rates set separately where applicable
Date range applied to restrict rules to summer period
Test booking completed end-to-end to verify correct pricing displays
Final Thought
Summer airport demand is one of the most predictable revenue opportunities in the taxi industry. The passengers are there, the bookings are there — the only question is whether your pricing system is set up to capture them properly.
Taxi Web Booker’s Areas and Locations tools give you the precision to define exactly where your fixed pricing applies and exactly what customers pay on each route. Set it up once before the season starts, test it thoroughly, and you’ll have one less thing to worry about when July gets busy.
If you haven’t configured your airport locations yet, now is the time. The summer rush doesn’t wait.
Written on 1 April 2026 by Amogh Jain
